Friday 14 August 2015

Networked Power

By Tyler Leese

Being powerless holds just as much power as being powerful. However, each force holds a different set of experiences for each person in either position.

Virtual networks are not only a part of our everyday lives, they are also a worldwide stage for celebrities to interact with their fans, which is often judged as an authoritative display. Our readings this week expressed different forms of power which change based on location, structure and one’s perspective and actions. The virtual network I have chosen to study and analyse for my assessment is Instagram, this multi- platform, photo and video sharing, online conglomerate has over 150 million active users today. During the past few years, I have held an account in which I have remained frequently active with sharing my daily life and hobbies with my friends and followers, whilst maintaining the appearance of a diary, which apart from my friends, is not meant for anyone else's eyes (Van Luyn, 2015). There are 2 sides to virtual networks, a private side (such as my involvements) and another side which I have discovered to be a world entirely dominated by celebrities, groups and companies which are driven by both online and offline media. These powerful entities and personalities post photos and videos which tell their followers more about their lives, activities and behaviours, updated on a second, minute or hourly basis. Uniquely developed in human beings, culture influences behaviour and values (Tuan, 1977) which intrigues followers to keep up to date.



Great blogs include quality images – it is important to capture your readership with eye-catching images. Always acknowledge your im
The posting of a photo or 15 second video (unique to Instagram), creates a worldwide discussion and scramble to try and communicate with the profile who has over 1 million followers, but rarely responds. An indescribable feeling empowerment is received when a follower is simply mentioned in a comment. Being a multi-platform social network means that it can connect to other major social networks such as Facebook, Twitter, Tumblr and Flickr which allow the celebrity to expand their “social reach” and connect with their followers on their other social media accounts. This feature not only made lives easier, it also became a key point of difference to Instagram. Virtual networks like Instagram create genre which forms identity, validity and a sense of place within the lives of each of its 150 million users which grows online confidence. 




References

Tuan, Y. (1977). 'Introduction' in space and place. London: University Of Minnesota Press

Van Luyn, A. (2015). BA1002: Space: Networks, Narratives, and the Making of Place, Week 3: Space and Identity. Genre and Transformation (PowerPoint Presentation). Retrieved from http://learnjcu.jcu.edu.au

Image Reference

Rinaldi, E.  Future Music Festival 2013 [Image]. Retrieved from https://c1.staticflickr.com/9/8088/8540647831_459cbd99b8_b.jpgl



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