It is can be deemed a stereotype or fact; yet alcohol still remains a prominent feature within our culture. Among social networking sites there is considerable evidence to support this notion, but how does this influence our behaviour towards alcohol and whether or not social media becomes recognised (Kuttainen, 2015) for drinking?
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| image from: https://geekfallout.wordpress.com/2013/04/30/social-media-drinking/ |
Within cyber-space there is a constant stream of exchange between different brands, products and information that we are exposed to on a daily basis, alcohol been one of them. Research has shown that there are a number of factors that have lowered drinking among teenagers; while raising greater awareness and understanding surround health, jobs, relationships and other risks associated. On the social networking site of Facebook, there are a number of memes, videos and posts about drinking. However, against the normal conception, not all of these ‘advertisements’ are presented within a negative perspective. Within the past week, there has been videos posted promoting helpful and respectful behaviour towards those who are under the influence of the alcohol. Albeit there is still ‘light-hearted’ attitude towards alcohol, which can be identified through various memes that are shared https://www.facebook.com/DOSVEC/videos/855016414539933/.
Living in an age of enhanced technology and exchange of
communication our understanding of alcohol and its effects are foregrounded
into education and social conversations. Research has shown that by re-shaping
the perception of the level of alcohol consumed by our friends, can significantly
impact our attitude (University of Sydney, 2015). Furthermore, it is clear that alcohol remains
a key feature within our society, and social media is becoming a more predominant
place for users to share advice, information and experiences.
References:
Kuttainen, V. (2015). BA1002:
Our Space: Networks, narratives, and the making of place, week 8: Networked
Narratives: Food. Retrieved from http://learnjcu.edu.au
University of Sydney (2015). Research reveals social media skews drinking habits. Retrieved from
http://sydney.edu.au/news/84.html?newsstoryid=15032
I completely agree with you. Social media influences alcohol use and it also affects our society dramatically. These days you see 12 - 17 year olds posting pictures of them drinking, 1200 people believe that they have been drinking alcohol on a daily basis due to advertising on the television and internet. Unfortunately in this century it is normal for young kids to drink alcohol. It’s great that there are a lot of information on the effects of alcohol on social media but majority of us are unaware on how much advertisement there is about alcohol that affect us greatly without us realising it.
ReplyDeleteCharles K. Atkin. (2014). The role of alcohol advertising in excessive and hazardous drinking. Retrieved from: http://dre.sagepub.com/content/13/4/313.short